Category Archives: Marketing and sales

Ideas For Building Better Software Businesses

Posted on December 30, 2010 by Stephen Oliver

I reproduce in full here a fascinating article on building software businnesses that I found on onstartups.com. It is a summary of a talk given by Dharmesh Shah and the original article can be found here. The video pops up in … Continue reading →

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Are your Prices High Enough?

Posted on July 27, 2009 by Stephen Oliver

I recently saw a very engaging article called “Do Mercedes Salespeople Stay Up Nights Worrying About Low Kia Prices?”. It’s a very good question.

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Sales Training – Do Mercedes Salespeople Stay Up Nights Worrying About Low Kia Prices?

Posted on July 17, 2008 by Stephen Oliver

Although many salespeople feel their competitors or suppliers cause any price problems they experience, our company has found that there are many other factors from our own beliefs, to the words we use to timing and more that actually cause … Continue reading →

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